The Tobacco Industry Rating

The financial services industry and the Tobacco Industry have something in common, because they both are bear in equally low attention by the public, according to a recent study.
After voting, researchers showed that only 11% of those surveyed gave positive ratings to the financial services — tying with the 11% for the tobacco industry.
This was the first year that financial services industry was rated as a separate category from the insurance industry in the survey, conducted by Harris Interactive Inc., the Rochester, N.Y. market research firm.

Technology remained the highest rated cigarettes industry in the Harris Reputation Quotient, an index that Harris initiated 10 years ago. In general both corporations are not well-regarded by the public. After rating the reputation of United America in general and the various industry sectors, participants were asked to rate 60 companies that were considered to be most visible. Unexpected, from the 60 companies identified in the survey, American International Group of New York had one of the lowest scores in the study's history. It had a score of 43.78. This was the lowest score since 2005, when the shame Enron Corp. of Houston scored of 30.05.

In 2008, the only industry that moved up in the rankings was the pharmaceutical industry, where the number of companies with positive rating grew to 31 from 26, researchers reported. A second part of the process included an online survey with 20,483 people conducted from Dec. 31 through Feb. 2, which rated the companies’ reputations on 20 attributes that fall into six areas: emotional appeal, products and services, social responsibility, vision and leadership, workplace environment and financial performance.

Unlike other Companies, Tobacco companies are held in low regard by the public and by smokers who are their customers. There is a high degree of support for tobacco control efforts to be financed by being indexed to the level of children's smoking in the community, through the amount made by shopkeepers, manufacturers and the government from children's cigarette consumption.